Being a real estate agent is one of the most entrepreneurial jobs around. This industry is almost always super-competitive, even in today’s slower real estate market. To be an effective real estate agent and actually make some decent money, you need to be very good at small business marketing. Here are some tips that apply to all businesses on competing in a crowded market like the real estate business:
No matter in which state you live, you must take pre-licensing courses. However, state requirements differ greatly. Attain proper set of education. Contact your state’s real estate commission for your state’s requirements for licensing.
Build Your Client and Referrals
The best way to build references and contacts is to get a mentor, and use your personal network. The best arrangement for a Experienced agent is to find a mentor in the real estate agency who guides you towards buyer/seller contacts and splits commission. You’ll gain contacts in the profession from your mentor and also get business for the firm. Also, ask your friends and family for referrals of people who are considering buying or selling a home is a great way to begin networking. Someone’s always looking for a new home, and that referral may get you started in your new business.
Capture the local real estate
Make a flyer with real local market statistics and your own interpretation of where the market is today and what homeowners tend to invest on or buy. Probably look at the information out of self-interest, and you’ll score some credibility that you can cash in later.
Online Or Internet Presence
Today there are thousands of real estate websites in India, List your business to property websites and your property listings regularly. If you have good budget go for an own website, Build links to your website by contributing articles to popular online websites for home buyers. Write a blog, or for a less time consuming approach, offer to make guest contributions to a real estate related blog. Write about topics that are of interest to your potential clients and give them your insight and expertise.
Talk to local reporters:
Talk to local sources. As an agent, you are an expert on the real estate market. Talk about local market conditions, what you are hearing from clients and trends in the business. No need to plug your services – your appearance in a media outlet will build more than enough credibility for you.
Use different modes of promotion
Take advantage of PR campaign and promote yourself on print ads in the local newspaper, magazine or direct mail advertising as a way to get a way in front of potential clients looking to sell or buy their homes.
Becoming a real estate agent is similar to starting a small business. Even though you’ll work within a brokerage of established realtors or real estate agents, you need a strong fund for business expenses to build your client base. Take every step seriously, and follow the above steps you will end up getting good amount of business with your savings account intact.
Courtesy :Real Estate News and Trends in India
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