You might have heard about international SEO many times, right! But, wondering exactly what does it means, do not worry you are not alone.
International SEO is an effective procedure of setting up a website so that search engines can identify which countries you desire to reach and what languages you employ for business. It is becoming increasingly essential for the online businesses for meeting their vital goal of growth.
With the help of the internet, exploring your business to any country globally has become very easy. To do so, all you require is an optimized well-designed website catering things for the global audience. This seems very easy to listen, but doing it with unique content can be a bit difficult.
Initially, the language barrier is the main obstacle. For boosting your online business website, you need to attain rankings in the international search engines like Yandex in Russia and Baidu in China.
Some myths about International SEO that can help you to be on the right track.
Myth 1: you can achieve success in the market of different countries through distinct domains.
Fact: for attaining success, you require a website giving good signals in a particular county, or globally. Sub-directory, sub-domain, and ccTLD are the three methods to do so efficiently. Choose as per your team and budgets.
Myth 2: Get as much as domains you can.
Fact: Buying multiple domains works only if you are trying to cover common misspellings of your brand. Beyond that, manifold domain names grasp no real worth.
Myth 3: You require .com domains for facilitating the formation of subfolders destined for international SEO.
Fact: The widespread notion that .com is fail-safe when targeting international traffic is false. Businesses can make subfolders in further gTLD’s like .org and .net.
Myth 4: Domain names including keywords do not fail.
Fact: keyword in the domain is good, but do not certify to bring traffic. You should pay attention on building your brand rather than searching for domains with an exact match.
Myth 5: Using Google Translator is the best tool.
Fact: Do not rely on the translators. Have some good professional translators to translate your content for you.
Myth 6: Keywords are the similar universally.
Fact: keywords vary from country to country and this conception can drag your business down. So, get the best keyword research done for different targeted countries.
Myth 7: Following the same method for distinct countries works.
Fact: you should have custom-tailored and effectual marketing campaigns depending on the specific each culture’s individuality.
Considering all such points will help you in doing international SEO for your site efficiently and in a correct manner.